image for course 信息管理和数字商务硕士 – 数字创新
MSc Information Management & Digital Business - Digital Innovation

信息管理和数字商务硕士 – 数字创新

课程速览

  • 旨在为你提供知识和技能来领导、管理、开发和实施创新的数字业务解决方案
  • 探索如何利用数字技术创新和领导力,在数字环境中战略性地安排和引领人力和科技
  • 旨在帮助你开发一种战略方法,并应用适当的理论和模型来创造新的商业价值
学历等级
硕士
学科领域
信息管理
授予学位
理学硕士
学习时长
12个月
上课时间
全日制

概况

通过这个硕士课程,你将为数字经济中的各种角色做好准备。这包括商业分析、数字营销、服务开发、战略数据分析和咨询角色。数字创新途径将使你拥有可以领导、管理、开发和实施创新的数字业务解决方案的知识、技能和工具 

你将学习开发一种战略方法,并应用适当的理论和模型来创造新的商业价值。你将探索如何利用数字创新和领导力,在数字环境中战略性地组织和领导人员和技术。 

数字创新是信息管理和数字商务硕士课程中的三个方向之一。其他的两个方向是 

商务中的大数据 

数字健康和数据分析 

如果你不确定选择哪个方向请申请你认为更适合你的那一个。你可以在到校后的前几周内改变课程方向。 

专业课程范例如下:

  • 课程范例 学分
  • This module is concerned with the use of existing and cutting-edge technologies and innovations to provide digital business solutions for businesses. It focuses on values-based innovation, digital business ecosystems and platform ecosystems, and employs the emerging service science and service logic/thinking approaches to the development of the digital business solutions. It covers innovations in processes, products, technology, services, and business models, as well as methods and models to create new business value in highly competitive and technology-rich environments.

    20
  • This module develops critical digital knowledge and skills in digital concepts, leadership, teambuilding, capability and change planning and control to support the development of a digital technology solutions in businesses. It integrates leadership and e-leadership principles with a knowledge of digital technology and the practice of leading digital solution approaches and teams in a variety of leadership types at strategic level required by a business or consulting client. It provides appropriate capability and analysis tools and techniques to enable students to identify, manage and resolve digital leadership and supporting digital technology issues and enables the development of appropriate digital leadership approaches necessary to support digital business technology and related consulting situations.

    20
  • Aims:

    This module introduces key concepts, techniques, and tools for business data analytics. Data analytics is a fundamental tool for any organisations to make strategic use of their data assets and enable data-driven decision making. The module will cover concepts in data management, basic statistics and analytics, as well as tools used in business data analytics.

    Outline Content:

    • Data analytics and data-driven decision making
    • Descriptive analytics
    • Data visualisation principles
    • Tools for data visualisation
    • Predictive analytics
    • Advanced tools for data analytics
    • Principles of databases
    • Data management
    • Programming for data analytics
    • Data analytics solutions development
    20
  • Aims:
    This module is concerned with using a holistic approach to investigate and improve business situations, with a view to developing feasible business solutions to the problem domain. It aims to provide students with the theory and practice of capturing and analysing business needs in relation to organisational contexts, business strategies, stakeholders, and business processes. Methods and techniques for articulation and evaluation of business needs will be introduced.

    Outline content:

    • Rationale for business analysis and requirements
    • Organisational, social and cultural impacts on business domain analysis
    • Strategy and stakeholder analysis
    • Business systems analysis/modelling
    • Business process analysis/modelling
    • Managing change
    • Making a business case
    20
  • Aims:
    This module aims to provide students with the opportunity to undertake a substantial research project, drawing on the knowledge and skills acquired from past experience and from the taught part of the MSc programme. It enables students to learn how to conduct a research project, develop problem-solving and critical-analytical skills, and manage research activities. There are opportunities to carry out the project with external organisations.

    Outline content:

    • Progression from the Research Methods module (research proposal, literature review, and project planning)
    • Regular meetings with supervisors
    • Interim report
    • Dissertation report
    • Oral presentation
    40

信息管理和数字商务硕士课程将使你对现实生活和当前的商业问题有一个严格的学术理解。 

通过这个数字创新的途径,你将有能力识别和开拓新的战略数字商务机会无论这是从一开始还是到应用现有和新的领先技术和创新。 

我们每年都有一些学生继续攻读我们的博士课程。 

联系我们

Shu Hampson亨利商学院区域招生经理(中国)
邮箱:s.hampson@henley.ac.uk
电话:+44 (0)118 378 8876
微信:ShuHenley

Josh Jedrzejczyk亨利商学院高级招生官(中国)
邮箱:j.jedrzejczyk@henley.ac.uk
电话:+44 (0)118 378 5815
微信:JoshHenley

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