- 课程范例 学分
Given the availability of large amount of both structured and unstructured data in business, there is a need for organisations to assess how effectively Big Data can be utilised for business. The aim of this module is to evaluate the business value in utilising Big Data and develop information management solutions with an appreciation of business analytics methods and technologies.
- Business opportunity in the era of Big Data – case studies
- Business analysis for big data and business intelligence
- Methods, techniques and tools for Big Data
- Data and information management for Big Data
- Big Data visualisation
- Developing a Big Data strategy
- Professional, leadership and ethical issues in Big Data solutions
This module is concerned with how business intelligence and data mining techniques can be used for managerial decision-making. It aims to provide students with the essential data mining and knowledge representation techniques used to transform data into business intelligence. Application areas covered in this module include marketing, customer relationship management, risk management, personalisation, etc.
- Concepts of business intelligence and data mining
- Overview of various data mining techniques
- Types of data, data cleaning, data integration and transformation, data reduction
- Classification and predictive modelling
- Cluster analysis for generating patterns of data and structuring business intelligence
- Association rule mining and market-basket analysis
- Business intelligence implementation, integration and emerging trends
This module aims to enable students to develop an in-depth understanding of the nature, structure and function of information in the business domain. Students will gain knowledge of information requirements and presentation, working alongside users and subject specialists, to support their business functions. Through the course students will acquire the ability to plan, implement and evaluate IT-based solutions.
- Understand the signs and types of signs (indices, icons and symbols) used in human communication and computer information systems, from semiotic and other relevant perspectives
- Investigate the characteristics of organisational needs in the era of e-enterprise and the potential IT capabilities required to support business objectives and functions
- Study the methods and techniques for aligning business and IT strategies, business and IT planning, requirements analysis and determination
- Select appropriate theories, methods and techniques for application in the design and development of IT solutions
This module is concerned with using a holistic approach to investigate and improve business situations, with a view to developing feasible business solutions to the problem domain. It aims to provide students with the theory and practice of capturing and analysing business needs in relation to organisational contexts, business strategies, stakeholders, and business processes. Methods and techniques for articulation and evaluation of business needs will be introduced.
- Rationale for business analysis and requirements
- Organisational, social and cultural impacts on business domain analysis
- Strategy and stakeholder analysis
- Business systems analysis/modelling
- Business process analysis/modelling
- Managing change
- Making a business case
This module aims to provide students with the opportunity to undertake a substantial research project, drawing on the knowledge and skills acquired from past experience and from the taught part of the MSc programme. It enables students to learn how to conduct a research project, develop problem-solving and critical-analytical skills, and manage research activities. There are opportunities to carry out the project with external organisations.
- Progression from the Research Methods module (research proposal, literature review, and project planning)
- Regular meetings with supervisors
- Interim report
- Dissertation report
- Oral presentation